Online Marketing Overview for the Cash & Membership Chiropractic Office | Online marketing

Because online marketing is a vast universe of promotional opportunities it can also become an equally huge source of confusion for small business owners.Most chiropractors are no different.In a nutshell you should work your online marketing from 3 angles.

Social Media Marketing

Search Engine Optimization (SEO) Marketing

Advertising (Online Ads such as Google Ads) Marketing

Arguably, all 3 approaches have equal importance in the world of marketing your small business online.Social Media MarketingYou are no doubt familiar with social media.It’s comprises the faddish world of sites that allow you to keep up with friends, family and celebrities all while telling everyone about everything going on in your own life – should you choose.Beyond the personal boundaries of social media, the business application can prove quite impactful by simply getting a well-crafted business page set up and driving traffic to it. From there just stay actively engaged with those people and you will accomplish top of mind awareness.Supply valuable and thought provoking content with an occasion self-serving promotion such as an upcoming Patient Appreciation Day.Once you are active on the 4 or 5 most popular social media sites, you may consider a platform such as Hootsuite (Hootsuite.com) that will allow you to post from one place and have it populate onto many social media platforms.SEO MarketingTo break SEO marketing down into its most basic explanation coupled with advice, you want to create links pointing to your website.That simply means you want to create a ton of original content (just like this article is for my website) and put your website URL (address) somewhere in it so that people can click it and land on your site.People landing on your website is called your traffic.The more traffic you get, the cooler the search engines think you are and the more your phone will ring.Marketing with Paid AdsAnother way to get traffic is to pay for it.Using Google as the obvious search engine example, you can run what are called Google Ads using their AdWords campaign function.To do this you simply need a Google account and some time on your hands to learn the basics of how to run ads.There is an art and science to running effective ads but well worth your time spent. My own Express Chiropractic office gets 40% of new patients from online marketing efforts, a percentage of which is well crafted paid ads.Another 40% of my patients come from unsolicited patient referrals. Why do I mention this in an online marketing article? Because if you put out all the time and effort it takes to build and maintain an effective online presence just to have those people come in and not have an incredible experience in your office then all that effort was for nothing.And you are going to need to keep spending money to fill the clinic because your existing patients aren’t helping out.Bottom Line for Cash and Membership PracticesOnline marketing is all about having an even split of ads, social media posts and high quality original content floating around on the web. You will never over market online and especially when the bulk of it is proving valuable information verses self-promotion.This means you and your staff can and should always be marketing during any down time.Whether writing an article, a press release, a social media post or online ad there is more to get done than you could ever possibly keep up with.For the Cash/Membership chiropractic office the focus should largely be on your philosophy about health (Salutogenesis vs Pathogenesis, etc.) and the benefits of care and services you offer (No appointment needed, No insurance needed, etc.) along with occasional promotional information (first visit special, etc.).In other words, how you are different than the typical insurance based chiropractic office. By setting yourself apart, the wellness chiropractic niche in your community can better identify that you are the right chiropractor for them.

Healthcare Data Warehouse: Why You Need One? | healthcare

We often hear a lot of questions when we talk about healthcare clinical data warehouse, such as: Is data warehousing in healthcare necessary? How important it is to have a tool like a clinical data warehouse for Hospitals and Medical Centers? Can business intelligence (BI) be the answer for hospitals looking for data-driven improvements and cost reduction? Yes… with new and improved techniques to handle BI and clinical data warehouse you can unlock the value of data and here’s why.In a rapidly transforming healthcare industry, the need for business intelligence (BI) and analytics is perhaps not too difficult to surmise, especially if you look at your organization’s business intelligence strategy in terms of long-term and sustainable clinical data warehouse. You need to ask is: What exactly is my organization’s business intelligence strategy? But regardless of your organization’s answer, the term business intelligence can still no doubt be difficult to define and may have multiple meanings, which leaves organizations wondering where to turn for a solution.Understanding BI and Healthcare Data WarehousingSimply put, data aggregated from different transactional sources of a corporation or health system can be organized, catalogued and structured according to your need. All these huge quantities of data generated from multiple source systems of your organization enables understanding and facilitates informed evidence-based decision making.Data/information generated from both internal and external source systems facilitates population-based queries, research and analysis. Internal data can be from costing or financial systems or electronic health records (EHR) systems or EMR or clinical sources and external data can be from state or federal government. The more you use data, the more you achieve a greater understanding of it and helps you make informed decisions which are intrinsic to any organization’s operating efficiency and cost reduction efforts.Conversely, locating the data you want from the right source can be a time-consuming manual process. People spend a lot of time and effort to gather or compile the desired data from the diverse systems of your organization and finally come up with something that makes sense for your executives to be up to date with the required information. This is where Business Intelligence comes into the picture. It helps in streamlining and scaling the process of converting raw data into meaningful bits of information that enables healthcare managers to take effective decisions and gain better business insight. That’s what BI means.On the whole, business intelligence integrates business, financial and clinical data into an effective data warehouse. In other words, healthcare providers use the data gleaned from these data warehouses to be able to streamline patient care, patient safety and outcomes while also complying with regulations and standards. Using data gleaned from the data warehouse, executives can base their decisions on facts and not merely on intuition.Think of a data warehouse as a large kind of reliable, centralized library of hospital, clinical and financial data and information that can be repeatedly accessed not only for the purpose of information processing or management reporting but also address specific concerns relating to patient safety, patient health outcomes and state or federal government-regulated healthcare reforms implementation.Healthcare delivery is definitely going digital. According to a recent prediction made by Gartner, in the current year the business Intelligence and analytics market is going to touch $16.9 billion (that is £11.6bn), growing at 5.2 per cent. In this context, we can say that the demand for data-driven operational care takes on new urgency.Cloud and Predictive In Healthcare Data WarehousingThrough cloud-based technology: Rather than having information scattered throughout an infrastructure abyss, a cloud-based technology centralizes stored information in turn allowing for speedier access and scalable solutions that can be used or marketed to a variety of practices. There is no need for a highly complex, expensive IT infrastructure and access to numerous features conveniently located at a secured data warehouse facility, thus eliminating the need for a user to be trained on multiple programs. Cloud-based platforms can help your business grow, regardless of its size and type.Through predictive analytics platform: Predictive Analytics component (or standalone option) enables data to be absorbed from diverse source systems. This platform draws patient data from various source systems and condenses that information to identify, analyze, diagnose, and treat according to patient symptoms and history. The predictive analytics framework identifies concrete evidence for successful diagnosis.As far as the technology-specific domain of healthcare, medical claims processing is concerned, advanced analytics tools can help organizations analyze real-time information on their claims. This will ensure that the right information is presented to the right users at the right time. The specialized services can include service offerings in conjunction with medical claims processing, these are application development, product engineering, and essential managed services catering to the key segments of the healthcare ecosystem covering providers, payers, and pharmaceutical companies.Put it all together, healthcare data warehouse with business intelligence are playing a major role in providing customizable dashboards, reports, and application features by creating a user-friendly environment that staff and multi-tier user levels can easily navigate and access the appropriate information in real-time. To be able to tackle the core internal information management issues, data warehousing techniques can help you maneuver all your pertinent data assets, logically and securely, while reducing your spiraling costs.

Reasons Why You Should Consider Setting Up An Online Business | online business

If you are contemplating setting up an online business from home, but are not sure if it is the right option for you here are some reasons that may help you to make up your mind. The internet has allowed many people to earn their living in a new and exciting way. While it is not as easy as some of the hyped up sales pages would suggest, there are real reasons why this way of working may be for you.If you are looking for security in the way you earn your income, setting up an online business is perhaps one of the best ways to ensure that your means of earning a living is secure forever. Why? Once you have learnt the skills needed to make money online, and like any other skills they are easily learnable, if you take the time and effort to do so – you will be able to turn your hand to earning money in a variety of different ways on the internet. It is a smart way of working rather than working hard at a single job over which you have no control. This single job may be taken away from you for a number of reasons like redundancy due to the current poor economy or the owner may decide to retire and close down.If you are a mother with young children at home then setting up an online business from home can be a solution to many problems like the costs of childcare, commuting expenses and office clothing costs too. With some careful consideration and organization you can work from home and take care of your children at the same time. During short breaks from your computer you can then attend to household chores such as hanging out the laundry, bringing it in, cleaning and care of your home, preparing evening meals for the family and be at home with school age children who may be ill for the day. Although these appear to be mundane issues, they can cause problems for working parents of young children. Working from home gives you the chance to take care of them and still be in a position to earn some income too.Setting up an online business allows you the freedom to choose a niche area in which to work, When choosing a niche market to serve with your online business you are able to make that choice yourself. This means that we are able to determine our own working conditions and environment, and do something that will make us happy. When you start a small business online you are in control of your very own destiny. This means that whatever you do will increase your income and not that of an employer. You can also decide when you want to work and when you will take time off to be with your family and attend important events without having to consult with an employer.As the internet has a global reach you will be able to compete on an equal footing with the “bigger boys” who in the offline world may have had more resources to reach customers further away than a smaller business who has a smaller budget with which to work. Setting up an online business allows you to expand your potential customer base and therefore gives you the freedom to think big.It is realistically possible to start a small business online with very little funds. When you are starting out all you really need is a domain name, hosting and an autoresponder service. You can begin setting up an online business for less than forty dollars. Of course you will short cut the learning curve if you are able to take a course on how to start an online business from home. Forty dollars would not allow you to start an offline, more traditional brick and mortar business.The biggest reason to consider setting up an online business is the potential to earn as much income as you want. When most people work in a normal corporate job their earnings are limited in the hours they can work each day. On the internet, you can set up an online business where you earn multiple streams of income and where you are not required to be there to make the money. Once you have set up a product and marketed it, that site, potentially, if done correctly, can earn income for you while you sleep or set up other sites.So, as you can see the internet enables you to work smart not hard. Don’t you think you owe it to yourself to consider setting up an online business to reap all these rewards?