Educate Customers: 11 Ways Of Educating Clients In Your Business | Education

Educate customers to increase sales and profits in your business! Always bear that in your mind! And give it first priority when you start a business! To effectively educate your customers, research about what they need to know first. Secondly, use the information you get to select the most effective ways of conveying it to your targeted customers.How do you educate customers?There are a number of methods in which you can educate your customers. Some cost money while others don’t. Let me share with you 11 most effective ways of educating your clients.- Write articlesArticle writing is one of the most effective ways in which you can educate clients. If you have a website, posting educative articles does wonders. If you don’t have a website, you can still write articles and post them in local newspapers. This helps your potential customers to learn about your products or services.- Offer samplesSamples offer a chance to your potential customers to learn more about your product/service. For instance, giving a free trial of a product you sell online is one way through which you can educate customers.- Share information on a CDPrepare your information on CDs. This is easy. It’s a method used by many people. You just have to look for your targeted customers and give out CDs to them.- Write a bookEducate your customers through writing a book about your products or services. Most successful entrepreneurs have written books on the products they offer.- Run talksEducate customers through talks. You can organize these talks at your own business. You can also organize them on a special occasion. Look for opportunities where you can talk to your targeted customers.- Participate in exhibitions to educate customersExhibiting at conferences and shows is an effective method to make contacts with decision makers in organizations and businesses. Normally, such exhibitions attract people who are hungry for information. Take advantage of them! Use them to educate your clients!… what else can you do to educate them?- Give online demonstrations / presentationsDo you have a website? You can educate customers by sharing information on your website in form of presentations. When people visit your site, they can easily learn about your products / services.Not having a website? Don’t worry! Join social networks like Facebook! For instance, you can create a Facebook page. Ask your customers to like it. Post there educative information regularly! Videos are good indeed for this kind of task. Don’t like Facebook? No problem. Other social networks like LinkedIn, Twitter, etc… can serve the same purpose. Join one of your preference!- Frequently Asked Questions (FAQ)FAQ is a very effective method you can use to educate customers if you have a website. Most businesses with online presence use this method.- Offer trainingTraining is so much used to educate customers. For instance, if you promote health products, you can organize a training at your own business to train people on the products.- Give demonstrations.Use demonstrations to educate customers about your business. There are various ways of doing this. Your challenge is to look for the most effective ways to deliver your message. Be creative! You will win!- Use teleconferences.Teleconferences are meetings with two or more participants using more sophisticated technology than a mere two-way phone connection. It can be an audio conference or a video conference. Teleconferences are a modern method used by an increasing number of businesses to educate customers.Finally, as you educate customers in your business, you should be creative with your approaches. Find out what your customers already know about your business! Find out what more they need to know! Select the best ways to deliver the information. Deliver it continuously! Make a follow-up on the effectiveness of your customer education!

Online Marketing Overview for the Cash & Membership Chiropractic Office | Online marketing

Because online marketing is a vast universe of promotional opportunities it can also become an equally huge source of confusion for small business owners.Most chiropractors are no different.In a nutshell you should work your online marketing from 3 angles.

Social Media Marketing

Search Engine Optimization (SEO) Marketing

Advertising (Online Ads such as Google Ads) Marketing

Arguably, all 3 approaches have equal importance in the world of marketing your small business online.Social Media MarketingYou are no doubt familiar with social media.It’s comprises the faddish world of sites that allow you to keep up with friends, family and celebrities all while telling everyone about everything going on in your own life – should you choose.Beyond the personal boundaries of social media, the business application can prove quite impactful by simply getting a well-crafted business page set up and driving traffic to it. From there just stay actively engaged with those people and you will accomplish top of mind awareness.Supply valuable and thought provoking content with an occasion self-serving promotion such as an upcoming Patient Appreciation Day.Once you are active on the 4 or 5 most popular social media sites, you may consider a platform such as Hootsuite (Hootsuite.com) that will allow you to post from one place and have it populate onto many social media platforms.SEO MarketingTo break SEO marketing down into its most basic explanation coupled with advice, you want to create links pointing to your website.That simply means you want to create a ton of original content (just like this article is for my website) and put your website URL (address) somewhere in it so that people can click it and land on your site.People landing on your website is called your traffic.The more traffic you get, the cooler the search engines think you are and the more your phone will ring.Marketing with Paid AdsAnother way to get traffic is to pay for it.Using Google as the obvious search engine example, you can run what are called Google Ads using their AdWords campaign function.To do this you simply need a Google account and some time on your hands to learn the basics of how to run ads.There is an art and science to running effective ads but well worth your time spent. My own Express Chiropractic office gets 40% of new patients from online marketing efforts, a percentage of which is well crafted paid ads.Another 40% of my patients come from unsolicited patient referrals. Why do I mention this in an online marketing article? Because if you put out all the time and effort it takes to build and maintain an effective online presence just to have those people come in and not have an incredible experience in your office then all that effort was for nothing.And you are going to need to keep spending money to fill the clinic because your existing patients aren’t helping out.Bottom Line for Cash and Membership PracticesOnline marketing is all about having an even split of ads, social media posts and high quality original content floating around on the web. You will never over market online and especially when the bulk of it is proving valuable information verses self-promotion.This means you and your staff can and should always be marketing during any down time.Whether writing an article, a press release, a social media post or online ad there is more to get done than you could ever possibly keep up with.For the Cash/Membership chiropractic office the focus should largely be on your philosophy about health (Salutogenesis vs Pathogenesis, etc.) and the benefits of care and services you offer (No appointment needed, No insurance needed, etc.) along with occasional promotional information (first visit special, etc.).In other words, how you are different than the typical insurance based chiropractic office. By setting yourself apart, the wellness chiropractic niche in your community can better identify that you are the right chiropractor for them.

Board Games For The Family Game Night | Board Games

If you are planning for a family game night, then you have to plan it well for best results. Remember the main purpose of game nights is to spend some quality time with the whole family. Although it is just a game night, it can already create a big impact to your family’s bond. If such event will just be held at home, then one of the most important things that you should include in your planning is the games that will be played. Basically, this will be the highlight of the night when everyone can have fun and enjoy. Think of some popular indoor games that are suitable for different age groups. You can look into some of the awesome board games that are really intended to be played by the whole family.If the time allocated for the family game night is very limited, then you can take a look into simple and short board games that are still fun to play. This is also ideal if your family prefers to play a game that can be done in a short period of time. In this way, you and your family can play a lot of games during the game night. In this case, you can consider the game “Blokus” or “Gobblet”.Aside from simple and short board games, you can also consider the type of board games that classified to be strategy games. From the name itself, these games do not just offer fun and enjoyment for the whole family; these types of games will also test the thinking skills and risk-taking abilities of the players. The player has to come up with a strategy or plan in order to win the game as well carefully make decisions. “The Settlers of Catan” and “Puerto Rico” are just two of the games that belong to this category.All of the games mentioned above focus more individual victory which is actually fine. But if you want to explore some other options, you can consider he types of board games that involves cooperation. Basically, this refers to the games that allow the family members to work together as a team in order to win. Each family member will have to play a specific role when playing the game and this is really perfect for big families. If your family prefers to play these kinds of games, then you can look into “Pandemic” and “Diplomacy” game.Aside from the board games that were earlier mentioned, you can also stick with the classic and popular board games like “Scrabble”, “Monopoly”, “Trouble and Taboo”, “Corn Hole Game” and many more. You can’t go wrong with these games because they have been very popular for quite some time now. So if you and your family are not familiar with some other types of games, these classic board games would just be fine. As long as the all the family members are present, everything will turn out great and everyone will surely have fun during the family game night.